Event Brand Guidelines

Attire

Welcoming Wear

Coordinated attire—in Veracyte’s brand colors of blue, purple, and orange—with a custom lapel pin visually unifies the team and makes it instantly recognizable. Sweaters, pocket squares, and button-ups project a presence that is both professional and approachable, helping visitors feel comfortable and confident that they will receive the excellent service they need from Veracyte.

Attire Suggestions

To keep our look visually consistent, we recommend dressing in business casual or business formal, primarily in solid colors that are on brand. While we do not need to look as if we are wearing a uniform, it is important that visitors be able to pick out Veracyte reps on a busy convention floor.

Business casual

Formal

Enamel Pins

The Veracyte enamel pin helps visitors quickly and easily identify staff members within the booth and on the convention floor. It creates visual unity among our team as well.

Recommended size

Recommended size is 1.25 inches; the most common sizes are between 1 inch and 1.5 inches in diameter.
Magnetized backing ensures clothing remains unmarred.

Dos and Don’ts

Please keep the following in mind when choosing attire for events. What we wear should look both professional and approachable to allow all of our visitors to feel comfortable.

Do:

Wear blazers, collared shirts, blouses, or sweaters in Veracyte colors
Opt for closed-toe shoe options—dress shoes, loafers, heels, flats, or clean, plain-looking sneakers
Keep accessories simple so the Veracyte pin stands out
Accent with orange to bring in a pop of brightness

Don't:

Distract from the Veracyte graphics by wearing busy patterns or off-brand colors
Conflict with the brand by wearing graphic tees, clothing with logos on it, or athletic wear
Expose a lot of skin; avoid low necklines, cropped tops, flipflops, and unfastened shirt buttons

Do opt for blazers, collared shirts, blouses, or light sweaters in Veracyte colors

Avoid wearing colors outside the Veracyte core palette

Do accent with orange

Avoid bold or busy patterns, prints, or jeans

Do wear closed-toe options—dress shoes, loafers, heels, flats, or minimalist sneakers

Avoid casual, sporty, or branded shoes

Have questions

If you have questions regarding the guidance given here, contact brand@veracyte.com.

Last updated

January 5, 2026