Product Brand Guidelines
Product Graphic Device
Flat Graphic System Overview
The flat graphic container system is part of the broader Veracyte visual identity, building on the brand’s established shape language to bring structure and consistency to static content. These pieces echo the forms introduced in the masterbrand guidelines, reinforcing familiarity across touchpoints.
Graphic System for Imagery
The graphic system for imagery brings structure and consistency to how we present photography. These containers use Veracyte’s shape language to create a recognizable visual pattern across materials while keeping the focus on the human moments that matter most.
A
Maximize impact
Always use the largest available shape container that fits the layout to give the image space to connect with the viewer.
B
Keep subjects centered
Center the focus of the image, such as a person or interaction, to maintain balance and visual clarity.
C
Preserve spacing
Allow a minimum of 6 points of padding around the image to maintain clarity and avoid crowding.
D
Reinforce the brand
The bottom portion of the shape uses branded color blocks to ground the layout and visually link the image to the Veracyte system.
Graphic System for Text Guides
The graphic system for text establishes a structured, unified framework for presenting callouts. By leveraging Veracyte’s distinctive shape language, these containers form a consistent visual pattern across all materials, while clearly emphasizing our most important messages. Apply the following principles when placing text within these containers:
A
Maximize impact
Always use the largest available shape container that fits the layout to give the text the most impact.
B
Text alignment
Text should be aligned to the top-left or center of the shape block, with consistent clear space around it to ensure readability and visual balance.
C
Preserve spacing
Allow a minimum of 6 points of padding around the image to maintain clarity and avoid crowding.
D
Reinforce the brand
The bottom portion of the shape features branded color blocks that ground the layout and create a strong visual link to the brand identity.
Dos and Don’ts
The following are examples of what you should keep in mind when designing with our graphic elements.
Do center the photo within the shape container
Don’t place text on the edge of the shape container
Do make sure to use the largest shape for you information
Don’t overlap the shape containers
Do use a different shade of a color for each shape
Don’t create complexity by mixing color shades on one combination
Have questions
If you have questions regarding the guidance given here, contact brand@veracyte.com.
Last updated
January 5, 2026