Event Brand Guidelines
Event Experience Overview
Overview
These guidelines provide a framework for designing Veracyte’s event experiences with consistency, clarity, and purpose. They ensure every booth and event environment reflects our brand role and meets the needs of our target audiences. Grounded in a defined set of experience attributes, this guideline translates those values into actionable design principles. Use these guidelines to inform creative decisions, align production partners, and maintain a cohesive brand presence across all event touchpoints. Whether scaling up for a large trade show or tailoring a smaller activation, this resource is your reference for delivering experiences that feel distinctly Veracyte.
Our Experience Principles
Our experience principles translate Veracyte’s brand role of the Ally for events. These principles serve as the foundation for all of our design decisions—from spatial layout and material choices, to messaging and interactivity. They help ensure that each event not only aligns with our identity but also feels purposeful, welcoming, and tailored to the needs of prospective partners.
As the Ally, we are fundamentally collaborative and service-oriented.
Guideline Elements
Exhibits
The Veracyte booth fosters a welcoming environment through comfortable seating, natural materials, and clear messaging. Both printed and digital touchpoints encourage meaningful dialogues about advancing cancer care.
Attire
Coordinated attire—in Veracyte’s brand colors of blue, purple, and orange—with a custom lapel pin visually unifies the team and makes it instantly recognizable.
Swag
A functional giveaway that is genuinely supportive, this cell phone stand keeps Veracyte top of mind in everyday use.
Have questions
If you have questions regarding the guidance given here, contact brand@veracyte.com.
Last updated
January 5, 2026