Product Brand Guidelines
Chart Styling
Chart Styling Overview
These chart styles turn clinical data into clear, purposeful visuals. They help communicate insights simply and reinforce Veracyte’s brand through consistent use of color and form.
Chart Styling Methodology
Chart styling: When selecting colors for charts and data visualizations, always begin with the primary color to establish a strong visual anchor. Follow with a tertiary color to provide contrast, then incorporate secondary colors as needed to complete the visualization. This order ensures visual clarity, brand consistency, and a clear hierarchy of information. Table styling: When selecting colors for tables, begin with the primary color to establish consistency. Use secondary colors to highlight key data points or differentiate rows and columns. This approach maintains brand alignment while ensuring legibility and ease of reading.
Primary color anchors the chart, while tertiary and secondary colors differentiate segments clearly without overwhelming the design.
Primary color highlights the baseline measure, with tertiary and secondary colors used to distinguish comparison groups.
Primary color defines the main trajectory, while tertiary tones add contrast for supporting data, and secondary highlights call out key inflection points.
Primary color anchors the header for clarity, while secondary shades accent rows to highlight key data and improve readability.
Chart Styling in Context
Below are examples of our chart styling as applied within brochure templates. These demonstrate our color methodology in context, showcasing how brand colors enhance clarity and consistency.
Dos and Don’ts
The following are examples of what you should keep in mind when selecting colors for charts and data visualizations.
Do use provided color ratios when creating charts.
Don't mix product brand palettes
Do use secondary colors with the primary color when designing tables.
Don't lead with secondary color when creating a chart
Do be mindful of background color when making charts.
Don't use primary and tertiary color for tables
Have questions
If you have questions regarding the guidance given here, contact brand@veracyte.com.
Last updated
January 5, 2026