Product Brand Guidelines
Literature
Literature Overview
These visual assets help create consistency across sales and marketing materials. They use a shared shape language to connect product communications to the Veracyte brand, making them easy to recognize across brochures, social posts, and presentations.
Our grid system provides a clear structure for placing text and graphics. It ensures alignment and balance throughout each layout.
The type scale uses a predefined set of font sizes to create visual hierarchy and rhythm. It guides the sizing of headings, subheadings, body text, and captions to ensure a consistent reading experience across materials.
Our templates make layout decisions easier by providing a repeatable structure that aligns with our brand system. To help each product stand apart while still feeling connected, templates use product-specific brand colors and flexible modules that adapt across formats.
Grid
The grid system brings order and consistency to every brochure. It simplifies layout decisions, improves readability, and supports a polished, professional presentation of our brand.
Brochure Type Scale
It is important to create distinction and hierarchy in our typography. Establishing a consistent typographic hierarchy will help to add clarity to our messaging and communications. By following these basic usage rules, we can maintain a consistent use of type across our brochures.
Larger Headlines/Stats Graphik Semibold Leading: 80/100% Tracking: -60
Find where each piece fits
H1 Graphik Medium Leading: 60/100% Tracking: -60
Going beyond for patients
H2 Graphik Medium Leading: 42/100% Tracking:-40
Providing insights and foresight
H3 Graphik Regular Leading: 20/120% Tracking: -20
For your patients with thyroid nodules, Afirma GSC evaluates whether their sample is benign
Body Graphik Regular Leading: 12/120% Tracking: -10
Because we designed Afirma to go beyond traditional tests, it uses genomic technology to assess indeterminate nodules that used to require surgery to diagnose.
Caption Graphik Regular Leading: 10/120% Tracking: 0
©2023 Veracyte, Inc. All rights reserved. Afirma, Veracyte, the Afirma logo, and the Veracyte logo are registered trademarks of Veracyte. C1093.1.2302
Brochure Template: Front Covers
Template structure simplifies execution and harmonizes all sales aids, while product brand colors ensure each piece remains distinct.
A
Headline: Summarizes main unique benefit of product.
B
Callouts: Quickly explain three to four key product benefits in a scannable format.
C
Graphic system creates containers for imagery and product descriptions.
Brochure Template: Back Covers
Template structure simplifies execution and harmonizes all sales aids, while product brand colors ensure each piece remains distinct.
A
Graphic system creates containers for imagery and product descriptions.
B
Callouts: Quickly explain financial coverage in a scannable format.
Brochure Template: Spreads
The internal spread templates are designed to streamline product messaging while providing clear, dedicated space to present and explain our data effectively.
A
Introduces product in plain language: what it is, how it works, and why ours is different
B
Takes the position of the Ally: Veracyte is here to partner with customer, going beyond the norm to help. We avoid using negative or generic statements
C
Uses visuals with clarity: Explains how the test works or why it is different through charts or graphs that are easy to understand at a glance
D
Footers hold scientific references, supporting claims with trusted data while keeping the narrative clear
E
Shape containers adapt to the product brand palette, creating a consistent yet flexible way to distinguish disease areas
Literature example: Lab report and TRF
As an example, the system has been applied to a Lab Report and TRF to show how design ensures alignment across forms while allowing each product brand to remain distinct.
A
A unified graphic system ensures visual and structural unity across the full portfolio of reports
B
Designed to flex, the system adjusts for different data needs and preserves usability across TRFs
C
Brand lockups are consistently paired with corporate information, reinforcing Veracyte’s role as the trusted source
D
Product palettes ensure each report is easily identifiable in clinical settings, aiding quick association with the right test
Dos and Don’ts
The following are examples of what you should keep in mind when designing print materials.
Do us the templates as intended
Don't extend over the allocated space for headlines
✓⃝ Do make sure the imagery is relevant to the subject material
Don’t double up on imagery in spreads
Do use shape language when creating the Lab report and TRF
Don’t overcomplicate the shapes
Have questions
If you have questions regarding the guidance given here, contact brand@veracyte.com.
Last updated
January 5, 2026