Visual Identity
Iconography
Iconography Overview
Our iconography visually enhances our marketing materials, sales collateral, and digital products with visual elements that translate across all languages. Each icon is thoughtfully constructed with multiple shapes, symbolizing how the Ally unites resources for the care team. In larger formats, the icons take on a more illustrative role, while in smaller applications, such as UI, they serve a more functional purpose.
Pictorial and Utilitarian
The brand’s iconography reflects its deep resources by integrating multiple shapes into cohesive, recognizable symbols. For larger applications, the icons use a pictorial, illustrative style, adding character and visual interest. This style emphasizes storytelling and communicates complexity with clarity. For digital and UI applications, the icons shift to a toned-down, utilitarian style, maintaining simplicity and functionality. This ensures readability and quick recognition in smaller formats. This flexible approach balances expressive visuals with practical use, enhancing the brand’s adaptability across varied contexts.
Pictorial
Utilitarian
In Uses
The following are examples of what you should keep in mind when designing print materials.
Have questions
If you have questions regarding the guidance given here, contact brand@veracyte.com.
Last updated
January 5, 2026