Visual Identity
Corporate Logo
Logo
Our logo is one of the most important assets in Veracyte’s brand guide. It is the unifying visual element that appears across all of our communications.
Primary & Secondary Logo
We lead with our primary logo, which is our multi-colored logo on white. In all situations, we should strive to use this version of our logo since it showcases our brand colors.
Primary Logo
We lead with our primary logo, which is our multi-colored logo on white. In all situations, we should strive to use this version of our logo since it showcases our brand colors.
Secondary Logo
The secondary logo should be used only when necessary and when space constraints best accommodate the stacked version.
Logo Color Options
The following shows how our logo should appear on different backgrounds. Logos are available for download and should not be retyped.
Full Color
800 Blue
Black
White
Logo Placement
The placement of our logo is dictated by the amount of content and can change depending on composition. Here are the following ways to place our logo:
Logo Minimum Size and Clear Space
To ensure maximum impact and legibility, the Veracyte logo should always stand out from other graphic elements by being sized appropriately within a defined “clear space.” This space should be kept clear of all type and other graphic elements.
Minimum Size
Horizontal Logo:
- 1.25" (or 120px for digital applications)
Stacked Logo:
- .9" (or 86.4px for digital applications)
Note: The Veracyte logo has also been provided in an extra small size to use on specialty items such as pens, thumb-drives, etc. This logo does not have a ® because of the small logo size. Do not enlarge this logo to use in print projects.
Logo Misuse
The integrity of the Veracyte logo is important to our brand recognition. To ensure that our logo is consistent and recognizable across multiple applications, do not alter our logo in any way.
Don't apply drop shadows, filters, or any effects to our logo.
Don't apply other colors to our logo.
Don't stretch, skew, crop, or rotate our logo in any way.
Be mindful of clear space rules and allow for proper spacing around the logo.
Don't place imagery into our symbol.
Don't place logo over a complex background.
Have questions
If you have questions regarding the guidance given here, contact brand@veracyte.com.
Last updated
January 5, 2026