Event Brand Guidelines
Exhibits
Exhibits Overview
Each Veracyte booth is designed with various communication zones to ensure a cohesive and impactful presentation for guests. By thoughtfully designing these areas, the booth reinforces Veracyte's commitment to clarity, consistency, and patient-centered care through its role as the Ally.
10x10
10x20
30x30
10x10 Booth: Veracyte
The Veracyte booth fosters a welcoming environment through comfortable seating, natural materials, and clear messaging. Both printed and digital touchpoints encourage meaningful dialogues about advancing cancer care.
A
Podium messaging establishes the intention of the booth experience and suggests the result of partnering with Veracyte: cancer diagnostics will evolve through the collaboration. Podium colors align with the master brand, reinforcing brand recognition
B
Rotating media display plays evergreen content—such as a video introducing how the Veracyte Diagnostics Platform distinguishes us from our competitors— sales presentations, and event-specific details
C
For the master brand booth, a message that communicates the importance of Allyship sets an inspiring tone. By joining with Veracyte, creating a stronger alliance, partners help weaken the disease for each patient through treatments, research, and clinical therapies
10x10 Booth: Product Focused
The product-focused booths follow the same set-up as the Veracyte booth, with three zones.
A
Serving as an initial introduction to the Veracyte brand as a whole, podium messaging follows the master brand booth. Rather than delving into specific product details (which are covered thoroughly elsewhere in the booth), it articulates why Veracyte has a presence at this event: to collaborate through our diagnostics. Podium colors align with the product brand, establishing its unique palette
B
Rotating media display shows relevant product content—detailing partnerships that represent product efficacy and innovation, for example—sales presentations, and event-specific details
C
Product-focused booths extend both the look and messaging of the product with specific color schemes and reassuring copy. Pull-up banners position the product not only in terms of its direct clinical benefits, but also in terms of its human impact
10x20 Booth: Veracyte
The 10x20 Veracyte booth incorporates multiple seating areas to answer the needs of various visitors: those primed for a longer conversation, and those stopping by. Messaging follows that of the 10x10 Veracyte booth.
A
Seating area A is designed for group conversations and product demonstrations. It offers a comfortable sit-down table for focused discussions and collaborative interactions. It is ideal for engaging with key prospects or conducting in-depth presentations on the screen above.
B
Strategically positioned at the back of the booth to draw people further in, seating area B is an elongated counter. It provides a convenient space for laptops and materials, maximizing functionality without occupying additional floor space. Printed sales materials are stationed on the wall directly above it, within easy reach.
C
Complementing this setup, a tall bistro-style table encourages informal interactions and spontaneous drop-ins, fostering a welcoming environment.
10x20 Booth: Product focused
The 10x20 product booth incorporates multiple seating areas to answer the needs of various visitors: those primed for a longer conversation, and those stopping by. Messaging follows that of the 10x10 product booths.
A
Seating area A is designed for group conversations and product demonstrations. It offers a comfortable sit-down table for focused discussions and collaborative interactions. It is ideal for engaging with key prospects or conducting in-depth presentations on the screen above.
B
Strategically positioned at the back of the booth to draw people further in, seating area B is an elongated counter. It provides a convenient space for laptops and materials, maximizing functionality without occupying additional floor space. Printed sales materials are stationed on the wall directly above it, within easy reach.
C
Complementing this setup, a tall bistro-style table encourages informal interactions and spontaneous drop-ins, fostering a welcoming environment.
30x30 Booth: Front/Back
Between the front and back of the largest booth, there are four key interaction and messaging areas:
A
Podium messaging states the outcomes of partnering with Veracyte and invites potential collaborators to stay and talk with us. Colors align with the master brand.
B
Rotating media display plays evergreen content—such as a video introducing how the Veracyte Diagnostics Platform distinguishes us from our competitors—sales presentations, and event-specific details.
C
A large square hanging banner above the booth enables convention-goers to spot Veracyte from afar. The banner conveys high-level messaging that reinforces Veracyte’s promise to empower clinicians.
D
The back of the booth shares Veracyte’s aspiration to transform cancer care worldwide. Numbers of people helped and the names of our products indicate how we’re making progress toward our goals—through these details, we subtly invite new customers to take part in our efforts.
30x30 Booth: Meeting rooms
The 30x30 booth consists of two smaller meeting rooms that accommodate three to four people each, and one larger meeting room that accommodates six to eight people.
A
Open area in the front of the booth allows for impromptu conversations with drop-in visitors and serves as a waiting area before guests proceed to meeting rooms.
B
Two smaller meeting rooms welcome visitors with a message that inspires big-picture thinking about what allying with Veracyte can do.
C
On the outside wall of the large meeting space, copy suggests answers to the question of what partners will achieve when working with Veracyte.
30x30 Booth: Inside Large Meeting Room
The large meeting room has two main areas for messaging.
A
Large graphic on inner wall positions Veracyte as an active listener and collaborative problem-solver for its customers.
B
TV in meeting rooms enhances engagement by sharing evidence on test efficacy, reinforcing key messages, and running product demos.
30x30 Booth: Inside Smaller Meeting Room
Each of the smaller meeting rooms follows the same design as the larger, with two main areas for messaging.
A
Large graphic on inner wall positions Veracyte as an active listener and collaborative problem-solver for its customers.
B
TV in meeting rooms enhances engagement by sharing evidence on test efficacy, reinforcing key messages, and running product demos.
Have questions
If you have questions regarding the guidance given here, contact brand@veracyte.com.
Last updated
January 5, 2026