Event Brand Guidelines

Materials

Furniture and Fixtures

Underscoring Veracyte’s ability to bring clarity and optimism to its partners, the booth employs clean, natural finishes for furniture and fixtures. Warm wood surfaces establish a sense of familiarity and friendliness, while soft upholstery in light tones and carefully placed color accents introduce comfort and creative spark. Potted plants reinforce a sense of freshness and vitality, symbolizing growth and positivity. Together, these material choices visually embody Veracyte’s role as a trusted ally offering a confident, human-centered perspective.

Materials and Finishes

These materials contribute to a booth that feels open, modern, and grounded. They embody Veracyte’s role as the Ally who collaborates and innovates to meet our partners’ needs.

Walnut wood flooring

LED light strips tucked between wood slats

Opaque reeded glass

Live plants

Slatted wood panels

Have questions

If you have questions regarding the guidance given here, contact brand@veracyte.com.

Last updated

January 5, 2026