Event Brand Guidelines
Graphics
Panel Art and Standing Banners
Each Veracyte booth uses our graphic system intentionally across three communication zones. These visual treatments guide guests’ attention, emphasize key messages, and express the brand’s personality and purpose.
Freestanding Wall and Pull-up Banner
This area establishes brand presence. The freestanding wall uses clear, structured design to highlight our brand logo lockups and multimedia assets.
The pull-up banner introduces a visionary idea through our pieces graphics and product brand colors, with messaging placed at eye level to connect clinical value with human impact.
Back Panel
Graphics on the back panel focus on clarity and scale. Large type, striking color fields, and proof points quickly communicate Veracyte’s expertise and measurable impact.
Internal Panel
Design elements support the idea of collaboration to make our brand role as the Ally come across clearly.
Master Brand Pull-up Banners
Place the Veracyte logo at the top, and then supporting messaging below. The graphic element should anchor the bottom half of the banner, adjusted based on message length.
Product Focused Pull-up Banners
Modular product-branded pull-up banners follow a consistent layout, where the Veracyte logo appears at the top, followed by the product logo and supporting message. The bottom area features a graphic element that supports the message (e.g. photography or iconography) or visually anchors the banner. Its size can be adjusted based on the length of the message.
Freestanding Wall
The modular freestanding wall uses a consistent layout that centers content to create a clean, balanced presentation. The wall is organized into two zones. The upper left area highlights the product name, while the middle left section accommodates dynamic content such as a video screen. Mounted print materials are aligned to the right, creating a structured flow that supports storytelling and easy access to sales materials. This arrangement ensures the product logo remains prominent and the space feels intentional and uncluttered.
Dos and Don’ts
The following are examples of what you should keep in mind when designing an impactful exhibit booth.
Do lead with Ally messaging by emphasizing togetherness and partnership.
Don’t use product messaging on the podium, as it’s covered elsewhere in more detail. Introduce the master brand first.
Do use the TV screen for rotating messaging to draw people’s interest, even when sales presentations aren’t in process.
Don’t use secondary colors for large Veracyte graphics.
Do place the Veracyte logo on the top when designing pull-up banners, for both the master and product brands.
Don’t include more than one pull-up banner in a booth.
Have questions
If you have questions regarding the guidance given here, contact brand@veracyte.com.
Last updated
January 5, 2026