Product Brand Color

Color Breakdown

Color helps us support clinicians by making each product feel distinct, approachable, and emotionally aligned with the care it helps deliver. While all Veracyte products are grounded in the same commitment to clarity and partnership, each plays a different role in the patient journey. We use color to reflect that. Each product brand has its own palette, chosen to reflect the kind of Ally it becomes in its specific clinical context. We don’t use color for decoration or to compete for attention. We use it to help clinicians recognize our products quickly  and feel confident in the role they play.

Primary Color Usage

Blue 600, Violet 800, White, and Black are the dominant colors in our palette and should be used most often. These colors are used as text as well as full background colors for the majority of applications.

Neutral

Name:

White

Hex:

#ffffff

RGB:

255, 255, 255

CMYK:

0, 0, 0, 0

PMS:

N/A

Name:

Light Grey

Hex:

#e0e0e0

RGB:

224, 224, 224

CMYK:

10, 7, 11, 0*

PMS:

9101 C

Name:

Dark Grey

Hex:

#777777

RGB:

119, 119, 119

CMYK:

56, 46, 43, 10*

PMS:

Cool Grey 9 C

Name:

Off Black

Hex:

#1d1d1d

RGB:

29, 29, 29

CMYK:

72, 65, 66, 73*

PMS:

419 C

Blue

Name:

200 Blue

Hex:

#d1ecf7

RGB:

209, 236, 247

CMYK:

12, 6, 3, 0*

PMS:

656 C

Name:

400 Blue

Hex:

#98cbea

RGB:

152, 203, 234

CMYK:

38, 9, 1, 0*

PMS:

291 C

Name:

600 Blue

Hex:

#005cba

RGB:

0, 92, 186

CMYK:

95, 53, 0, 0*

PMS:

2144 C

Name:

800 Blue

Hex:

#102753

RGB:

16, 39, 83

CMYK:

100, 87, 42, 41*

PMS:

2767 C

Violet

Name:

200 Violet

Hex:

#e3d5ff

RGB:

227, 213, 255

CMYK:

11, 14, 0, 0*

PMS:

9360 C

Name:

400 Violet

Hex:

#beade1

RGB:

190, 173, 225

CMYK:

23, 36, 0, 0*

PMS:

264 C

Name:

600 Violet

Hex:

#8e4fbe

RGB:

142, 79, 190

CMYK:

55, 75, 0, 0*

PMS:

2067 C

Name:

800 Violet

Hex:

#4c0980

RGB:

76, 9, 128

CMYK:

88, 100, 17, 5*

PMS:

2098 C

Secondary Brand Colors

The Veracyte secondary palette provides flexibility and warmth, balancing the formal tones of the primary palette. These colors are used to add contrast and highlight key moments, bringing in the brand’s optimism and creativity.

Amber

Name:

200 Amber

Hex:

#ffc39a

RGB:

255, 195, 154

CMYK:

0, 24, 41, 0*

PMS:

712 C

Name:

400 Amber

Hex:

#fdaa72

RGB:

253, 170, 114

CMYK:

0, 38, 57, 0*

PMS:

7410 C

Name:

600 Amber

Hex:

#ff6e0c

RGB:

255, 110, 12

CMYK:

0, 72, 99, 0*

PMS:

1585 C

Name:

800 Amber

Hex:

#ae4b19

RGB:

174, 74, 25

CMYK:

23, 84, 100, 15*

PMS:

1675 C

Rose

Name:

200 Rose

Hex:

#ffc1ca

RGB:

255, 193, 202

CMYK:

0, 33, 8, 0*

PMS:

919 C

Name:

400 Rose

Hex:

#f79a9d

RGB:

247, 154, 157

CMYK:

0, 49, 23, 0*

PMS:

3572 C

Name:

600 Rose

Hex:

#f3555a

RGB:

243, 85, 90

CMYK:

0, 80, 58, 0*

PMS:

178 C

Name:

800 Rose

Hex:

#af090f

RGB:

175, 9, 15

CMYK:

14, 100, 100, 6*

PMS:

3517 C

Aqua

Name:

200 Aqua

Hex:

#cdf3ed

RGB:

205, 243, 237

CMYK:

16, 0, 10, 0*

PMS:

9520 C

Name:

400 Aqua

Hex:

#b2f4e8

RGB:

178, 244, 232

CMYK:

30, 0, 18, 0*

PMS:

9524 C

Name:

600 Aqua

Hex:

#49a3a8

RGB:

73, 163, 168

CMYK:

71, 17, 34, 0*

PMS:

6136 C

Name:

800 Aqua

Hex:

#003c4a

RGB:

0, 60, 74

CMYK:

100, 64, 52, 45*

PMS:

309 C

Olive

Name:

200 Olive

Hex:

#ccddb0

RGB:

204, 221, 176

CMYK:

20, 5, 35, 0*

PMS:

2274 C

Name:

400 Olive

Hex:

#96a677

RGB:

150, 166, 119

CMYK:

44, 26, 56, 2*

PMS:

4179 C

Name:

600 Olive

Hex:

#587234

RGB:

88, 114, 52

CMYK:

65, 34, 100, 18*

PMS:

3508 C

Name:

800 Olive

Hex:

#335328

RGB:

51, 83, 40

CMYK:

79, 41, 100, 40*

PMS:

2266 C

Riverstone

Name:

200 Riverstone

Hex:

#a3beab

RGB:

163, 190, 171

CMYK:

37, 16, 31, 0*

PMS:

5585 C

Name:

400 Riverstone

Hex:

#719a92

RGB:

113, 154, 146

CMYK:

57, 25, 45, 2*

PMS:

624 C

Name:

600 Riverstone

Hex:

#3d5853

RGB:

61, 88, 83

CMYK:

75, 48, 58, 29*

PMS:

5477 C

Name:

800 Riverstone

Hex:

#21302d

RGB:

33, 48, 45

CMYK:

82, 56, 70, 65*

PMS:

5535 C

Product Brand Colors

Afirma

The Ally who helps patients avoid unnecessary thyroid surgery, with purples that express innovation and calm, with accents of aqua that convey a sense of accomplishment.

Primary

Name:

800 Violet

Hex:

#4c0980

RGB:

76, 9, 128

CMYK:

88, 100, 17, 5*

PMS:

2098 C

Secondary

Name:

400 Violet

Hex:

#beade1

RGB:

190, 173, 225

CMYK:

23, 36, 0, 0*

PMS:

264 C

Name:

600 Violet

Hex:

#8e4fbe

RGB:

142, 79, 190

CMYK:

55, 75, 0, 0*

PMS:

2067 C

Tertiary

Name:

800 Blue

Hex:

#102753

RGB:

16, 39, 83

CMYK:

100, 87, 42, 41*

PMS:

2767 C

Name:

600 Aqua

Hex:

#49a3a8

RGB:

73, 163, 168

CMYK:

71, 17, 34, 0*

PMS:

6136 C

Decipher

The Ally who brings clarity and confidence to cancer decisions, with blues that build trust and an orange accent that adds optimism where future planning is concerned.

Primary

Name:

600 Blue

Hex:

#005cba

RGB:

0, 92, 186

CMYK:

95, 53, 0, 0*

PMS:

2144 C

Secondary

Name:

200 Blue

Hex:

#d1ecf7

RGB:

209, 236, 247

CMYK:

12, 6, 3, 0*

PMS:

656 C

Name:

400 Blue

Hex:

#98cbea

RGB:

152, 203, 234

CMYK:

38, 9, 1, 0*

PMS:

291 C

Tertiary

Name:

800 Blue

Hex:

#102753

RGB:

16, 39, 83

CMYK:

100, 87, 42, 41*

PMS:

2767 C

Name:

600 Amber

Hex:

#ff6e0c

RGB:

255, 110, 12

CMYK:

0, 72, 99, 0*

PMS:

1585 C

Percepta

The Ally who stands beside physicians to offer insights, with Icy Aqua bringing clarity and optimism to patients. A rose accent introduces warmth and humanity, ensuring each move feels both purposeful and compassionate.

Primary

Name:

800 Aqua

Hex:

#003c4a

RGB:

0, 60, 74

CMYK:

100, 64, 52, 45*

PMS:

309 C

Secondary

Name:

400 Aqua

Hex:

#b2f4e8

RGB:

178, 244, 232

CMYK:

30, 0, 18, 0*

PMS:

9524 C

Name:

600 Aqua

Hex:

#49a3a8

RGB:

73, 163, 168

CMYK:

71, 17, 34, 0*

PMS:

6136 C

Tertiary

Name:

800 Blue

Hex:

#102753

RGB:

16, 39, 83

CMYK:

100, 87, 42, 41*

PMS:

2767 C

Name:

400 Amber

Hex:

#fdaa72

RGB:

253, 170, 114

CMYK:

0, 38, 57, 0*

PMS:

7410 C

Prosigna

The Ally who supports doctors through complexity, with lighter Violet tones offering reassurance that strengthens the physician’s role in caring for breast cancer patients. Soft blue accents provide guidance and balance, helping doctors communicate with clarity and trust.

Primary

Name:

600 Violet

Hex:

#8e4fbe

RGB:

142, 79, 190

CMYK:

55, 75, 0, 0*

PMS:

2067 C

Secondary

Name:

200 Violet

Hex:

#e3d5ff

RGB:

227, 213, 255

CMYK:

11, 14, 0, 0*

PMS:

9360 C

Name:

400 Violet

Hex:

#beade1

RGB:

190, 173, 225

CMYK:

23, 36, 0, 0*

PMS:

264 C

Tertiary

Name:

800 Blue

Hex:

#102753

RGB:

16, 39, 83

CMYK:

100, 87, 42, 41*

PMS:

2767 C

Name:

400 Blue

Hex:

#98cbea

RGB:

152, 203, 234

CMYK:

38, 9, 1, 0*

PMS:

291 C

TrueMRD

The Ally who remains true to doctors monitoring minimal residual disease, with rich blues that signal security and loyalty. Brighter purples reflect the innovation of advanced AI monitoring.

Primary

Name:

800 Blue

Hex:

#102753

RGB:

16, 39, 83

CMYK:

100, 87, 42, 41*

PMS:

2767 C

Secondary

Name:

200 Blue

Hex:

#d1ecf7

RGB:

209, 236, 247

CMYK:

12, 6, 3, 0*

PMS:

656 C

Name:

400 Blue

Hex:

#98cbea

RGB:

152, 203, 234

CMYK:

38, 9, 1, 0*

PMS:

291 C

Tertiary

Name:

600 Violet

Hex:

#8e4fbe

RGB:

142, 79, 190

CMYK:

55, 75, 0, 0*

PMS:

2067 C

Name:

200 Violet

Hex:

#e3d5ff

RGB:

227, 213, 255

CMYK:

11, 14, 0, 0*

PMS:

9360 C

Colors in Context

To the right are examples of our brand color palette applied within brochure templates. These demonstrate how each product’s unique color reinforces its identity while maintaining consistency across all branded materials.