Guidelines
Resources
Logo
Our logo is one of the most important assets in Veracyte’s brand guide. It is the unifying visual element that appears across all of our communications.
Brand Typeface
Our typography brings subtle personality to the brand, enhancing without distracting from the content. Graphik International strengthens the brand’s role as the Ally to clinicians with its clean, precise design. Its geometric structure suggests reliability, while its strong legibility at smaller sizes ensures seamless communication. Graphik International supports over 300 languages, including Latin, Cyrillic, Greek, Armenian, Georgian, Hebrew, Thai, and Vietnamese. It’s designed for global versatility and international use.
Icons
Our iconography visually enhances our marketing materials, sales collateral, and digital products with visual elements that translate across all languages. Each icon is thoughtfully constructed with multiple shapes, symbolizing how the Ally unites resources for the care team. In larger formats, the icons take on a more illustrative role, while in smaller applications, such as UI, they serve a more functional purpose.
Photography
As an Ally, Veracyte is a warm, humble, and optimistic brand. Our photography should reinforce these characteristics and will be used throughout our communications. Our primary photography highlights our collaboration as an Ally by showing genuine human connections, emphasizing interaction between people. In support of this, our secondary photography will feature more heroic portraits and moments.
Literature Templates
These visual assets help create consistency across sales and marketing materials. They use a shared shape language to connect product communications to the Veracyte brand, making them easy to recognize across brochures, social posts, and presentations.
Product Brand Logo Marks
To reinforce unity across the Veracyte portfolio, all product brand logos are paired with the Veracyte masterbrand using a consistent logo lockup system. Each logo lockup includes both the Veracyte logo and the product brand logotype, structured to reflect their relationship.
Horizontal Logo
Vertical Logo
Have questions
If you have questions regarding the guidance given here, contact brand@veracyte.com.
Last updated
January 5, 2026