Product Brand Guidelines
Logos and Lockups
Product Logo Lockup Overview
To reinforce unity across the Veracyte portfolio, all product brand logos are paired with the Veracyte master brand using a consistent logo lockup system. Each logo lockup includes both the Veracyte logo and the product brand logotype, structured to reflect their relationship.
Horizontal Logo
Vertical Logo
Product Logo Lockup Color Variations
Master Brand Color: The master brand logo is available in three approved colors: black, white, and Blue 800. Product Brand Color: The primary product brand color may be used when appropriate. This allows for visual alignment with individual product identities while maintaining brand consistency.
Horizontal Product Logo Lockup Guides
Clear Space: The minimum preferred spacing is illustrated below, defined by ‘X’, the height of the logo's glyph.
Vertical Product Logo Lockup Guides
Clear Space: The minimum preferred clear space is illustrated below, defined by ‘X’, the height of the logo's glyph.
Logo Lockup Examples
Below are examples of our logo lockups applied in a desktop home screen and brochure template, showcasing consistent branding across digital and print formats.
Dos and Don’ts
The following are examples of what you should keep in mind when using our product logos to ensure that they are consistent and recognizable across multiple applications.
Do use only approved colors for the logo lockup.
Don't use different colors in the logo lockup.
Do ensure the Veracyte logo always appears first in the lockup.
Don't change the order of the wordmarks.
Do keep the divider line at its approved weight and proportion.
Don't adjust the height of the divider line in the logo.
Have Questions?
If you have questions about the guidance given here, please contact brand@veracyte.com.
Last Updated
February 12, 2026