Product Brand Guidelines
Logos and Lockups
Product Logo Lockup Overview
To reinforce unity across the Veracyte portfolio, all product brand logos are paired with the Veracyte masterbrand using a consistent logo lockup system. Each logo lockup includes both the Veracyte logo and the product brand logotype, structured to reflect their relationship.
Horizontal Logo
Vertical Logo
Product Logo Lockup Color Variations
Master Brand Color: The master brand logo is available in three approved colors black, white, and dark blue. Product Brand Color: The primary product brand color is allowed when appropriate. This allows for visual alignment with individual product identities while maintaining brand consistency.
Horizontal Product Logo Lockup Guides
Clear Space: The minimum preferred spacing is illustrated to the right, defined by ‘X’, the height of the logo's glyph.
Vertical Product Logo Lockup Guides
Clear Space: The minimum preferred clear space is illustrated to the right, defined by ‘X’, the height of the logo's glyph.
Logo Lockup Examples
Below are examples of our logo lockups applied in a desktop home screen and brochure template, showcasing consistent branding across digital and print formats.
Dos and Don’ts
The following are examples of what you should keep in mind when using our logo to ensure that our logo is consistent and recognizable across multiple applications.
Do use only approved colors for the logo lockup
Don't use different colors in the logo lockup
Do ensure the Veracyte logo always appears first in the lockup
Don't change the order of the wordmarks
Do keep the divider line at its approved weight and proportion
Don't adjust the height of the divider line in the logo
Have questions
If you have questions regarding the guidance given here, contact brand@veracyte.com.
Last updated
January 5, 2026